Custom eLearning development – designed around your learners
We transform your policies, SOPs, product documents, and expert knowledge into SCORM-ready courses. Our in-house team writes the content, brings it to life in Articulate Storyline, Rise, or custom HTML5, and tests it before launch.
For training needs a template cannot solve
Off-the-shelf content works for generic topics. It falls short when the training is about your products, your procedures, or your regulators – and that is where custom eLearning earns its place.
Where accuracy and a clear review trail are essential.
To support new launches and new markets.
For systems, equipment, and processes.
Built around realistic workplace scenarios.
That give every new hire a consistent first experience.
Everything you need to launch – not just a course file
A custom eLearning engagement covers design, writing, development, and testing. You work with a named project manager from kickoff to gold.
- A needs analysis summary and clearly defined learning objectives
- A content outline and a complete storyboard, with screen text, interactions, and narration script
- Custom visuals and graphics created by our in-house designers
- A prototype, so you can approve the look and feel early
- Alpha, beta, and gold versions, each reviewed by our QA specialists
- LMS-ready SCORM 1.2 or SCORM 2004 packages
- Knowledge checks and assessments aligned to the learning objectives
- Optional voice-over, WCAG accessibility build, and multilingual versions
Nine steps, with sign-off before development begins
Our process keeps your subject-matter experts focused where it counts – reviewing the storyboard and each version of the course.
- 1Needs analysis
A structured call to understand your audience, business goal, source material, and constraints.
- 2Learning objectives
Clear, measurable statements of what learners will be able to do.
- 3Content outline
Topics, sequence, activities, and assessment approach.
- 4Storyboard
Every screen written out, including interactions, visuals, and narration.
- 5Client approval
Your team reviews and signs off on the storyboard.
- 6Prototype
A short working sample to confirm the design and navigation.
- 7Alpha
The complete course, ready for your first round of review.
- 8Beta
Your changes incorporated and checked again.
- 9Gold
The final, tested SCORM package – ready to upload.
The right tool for each brief
We choose the authoring tool based on what the learning needs – not the other way around.
Articulate Storyline
For branching scenarios, simulations, and detailed interactions.
Articulate Rise
For responsive text-and-media courses that work well on mobile.
Custom HTML5
For designs that need to go beyond standard authoring-tool templates.
What makes our custom development different
We have developed custom eLearning for global pharmaceutical companies and an automotive manufacturer's training academy.
Our 3 instructional designers and 2 storyboard writers turn your source material into course content, so your experts can review rather than write.
22 people, including 4 developers, 2 graphic designers, 3 QA specialists, and 8 project managers and assistant project managers, led by our eLearning Development Head.
Much of our work supports medical and life-sciences training. Localize a2z is ISO 9001:2015 and ISO 13485:2016 certified.
When you need other languages, we handle translation and voice-over through Localize – keeping it all under one roof.
Entities in the USA and UAE give you local contact, with production economics that help your budget go further.
See a custom course in action
Sample courses are available on request, with client details removed – just ask us for a guided walkthrough.
Custom eLearning development FAQs
What is custom eLearning development?
It is online training designed around your organization, your content, and your learners, rather than a generic library course. It covers learning design, writing, visuals, interactions, testing, and the final LMS package.
How much source material do we need to provide?
Whatever you have. Policies, SOPs, product sheets, slide decks, and recorded talks all work. Our instructional designers turn them into a structured course and flag any gaps for your subject-matter experts to review.
How long does a custom course take to develop?
It depends on length, interactivity, media, and review cycles. After scoping, we provide a schedule along with your quote.
Can you use our brand guidelines and templates?
Yes. Our graphic designers work to your brand guidelines, and we can work from your existing Storyline or Rise templates.
Will the course work in our LMS?
Yes. We deliver SCORM 1.2 or SCORM 2004 packages, which most corporate LMSs support. If you do not have an LMS, we can host the course for you on ours.
Related services and industries
Custom development is often the starting point. Explore how it connects to our process, tools, localization, and the industries we serve.
Not sure which fits? Tell us about your project and we'll recommend the right mix.
- Pharma and life sciencesSOP, product, and compliance training for regulated review cycles
- Banking and financeAML, conduct, and product training for front and back office
- eLearning in the USACustom and white-label eLearning for US teams
- Our processThree phases, 12 stages, and three sign-off gates
- Tools and formatsStoryline, Rise, HTML5, SCORM, and accessibility standards
- eLearning localizationTranslation, native voice-over, and QA in every language you need
Have a training need and a deadline?
Book a scoping call. We will review your source material and recommend the right format, tool, and plan.